AI in communication: strategies and actions

Topic 5
Fri 23 Oct
Starts at 11:00h
Ends at 12:00h
How artificial intelligence is reshaping health communication and what it means for professionals.
How artificial intelligence is reshaping health communication and what it means for professionals.

AI is already changing how we communicate in health, especially in fast-moving situations where information evolves quickly and decisions can’t wait. This session looks at how AI supports real-time communication, and what it means for professionals who need to act clearly, responsibly, and with empathy.

What we will explore:

  • How AI is used today in health communication: from creating marketing campaigns, editorial plans, social media strategies and contents.
  • Live agents and how we can use to automatize and interact with us to make decisions.