Health stories are everywhere: from medical dramas to documentaries. But how they are told shapes how society sees medicine, illness, and healthcare professionals. This session examines the power of screen narratives and their real impact on public perception. What we...
Engaging audiences at the moment: campaigns that respond and connect. Real-time marketing puts the audience at the center, allowing brands to react, interact, and create meaningful experiences as events unfold. This session examines how live campaigns, on social...
Giving patients a voice: experiences that matter. Patients are central to health communication, not just as recipients, but as active contributors who shape how health is understood and communicated. This session focuses on how listening to patients can build trust,...
In a health crisis, decisions must be made fast, information is incomplete, and emotions run high. This session focuses on how communication strategies are developed and applied under pressure, bringing together the key voices involved and showing how they interact in...
When a health issue becomes breaking news, information moves fast and every decision matters. What is shared, how it is explained, and who speaks can shape how people understand and react to a situation. This session explores how major media handle health news in real...
