José Antonio Rodríguez

With over 15 years of experience in communication, José Antonio specialises in developing digital strategies for the health sector, covering everything from corporate communication to scientific outreach. He has collaborated on projects for pharmaceutical companies, research centres, and international organisations such as Sanofi, Amgen, Novartis, Ferrer, the World Heart Federation, Red Cross, the Wyss Center and Vall d’Hebron Barcelona Hospital Campus.

Before focusing on strategic consultancy, he worked in the media and took part in digital campaigns for non-profits, tech firms, and consumer brands. Some of the projects he has contributed to have been recognised for their creativity, effectiveness, and public relations management. In recent years, his work has placed a strong emphasis on digital innovation, including the integration of AI-driven tools to improve communication strategies and content workflows.

A lifelong communication enthusiast, he went from talking on the radio to helping companies and organisations share their message with the people who matter. He believes in tailoring ideas to the right channel… and always adding a spark of creativity.