Kate Torrance joined SickKids Foundation in 2015. As Vice President, Head of Brand, Content & Communications, Kate is responsible for ensuring SickKids remains the number one charity brand in Canada. Kate was an integral part of the team that launched the globally recognised and award-winning ‘VS’ brand platform for SickKids.
In addition, Kate collaborates with all the fundraising portfolios at the Foundation to provide communications strategies that drive revenue results, while ensuring alignment to the brand platform.
Prior to joining the Foundation, Kate spent 20 years working for top-tier advertising agencies, and led national integrated advertising campaigns for brands including Budweiser, Corona, Starbucks, Coca Cola, and Quaker. Kate holds a Bachelor of Arts Degree from the University of Toronto.
