TOPIC 6: New Communication Strategies – AI

Artificial Intelligence promises to be a fundamental tool in many areas, including communication. How can we make artificial intelligence an ally to develop new and better communication strategies?

Introducer

Andreu de Haro

Head of the Strategy and Digital Channels Unit at Vall d'Hebron Barcelona Hospital Campus

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Speakers

Amelia Burke-Garcia

Director, Center for Health Communication Science

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Laia Morales

Customer Experience & Tech Marketing Specialist | Consultant and Trainer in Generative Artificial Intelligence | Founding Partner at Bexperience

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