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Friday, October 25th, 2024

TOPIC 5: How to face Communication Crisis

It never fails, the day always comes when a healthcare institution must face a communication crisis. Although it sounds like a cliché, a crisis can be an opportunity to demonstrate communication muscle and safeguard the recovery of the institution.

Introducer

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Fran Garcia Morales

Head of Communication, Corporate Strategy, and Citizen Engagement at Vall d'Hebron Campus

Speakers

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Hanna Mellbin

Chief of Strategic Communications at Karolinska University Hospital

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Laia Brufau

Director of Communication and Corporate Social Responsibility. Institut Català de la Salut

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Lars Elgård Pedersen

Head of Media Relations Communication Department Aarhus University Hospital​

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Oscar H. Franco

Professor & Director Public Health, Chair Healthy Living, UMCUtrecht, Utrecht University, Adjunct Prof. Harvard University

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Ann Lemaître

Senior Press Officer at UZ Leuven