PROGRAMME details
TOPICS
Thursday 24th
October 2024
Topic 1: Governmental Health Policies and Communication
Administrations on European, national, regional and local levels have the responsibility and ambition to implement health policies in increasingly complex environments. Effective communication is key to success. How can they involve crucial actors and methods in the field of communication?
TOPIC 2: How large health institutions deal with media/journalists
The media are the mouthpiece for the progress achieved by health institutions. How can this relationship, not always simple, be improved?
TOPIC 3: Creating Interesting Health Stories
Imagination, risk, creativity… All of this in the service of creating the most interesting and impactful stories so that health messages reach the minds and hearts of citizens.
Friday 25th
October 2024
TOPIC 4: Fake news in Health Communication
Can bleach cure coronavirus? A medicine that promises to cure all cancers? As we already know, not all news is written with rigour. How can we help the public not to be fooled by false or exaggerated news?
TOPIC 5: How to face Communication Crisis
It never fails, the day always comes when a healthcare institution must face a communication crisis. Although it sounds like a cliché, a crisis can be an opportunity to demonstrate communication muscle and safeguard the recovery of the institution.
TOPIC 6: New Communication Strategies – AI
Artificial Intelligence promises to be a fundamental tool in many areas, including communication. How can we make artificial intelligence an ally to develop new and better communication strategies?
TOPIC 7: Patient/Citizen role in Communication
Patients are the best allies of health institutions and the media in explaining scientific milestones and reaching the hearts of the public. They give meaning to the work of scientists and journalists.
TOPIC 8: Patients and Communication Strategies
How patient foundations manage to communicate and design effective funding and crowdfunding strategies.
Topic 9: What do journalists seek from doctors/researchers from large Health Institutions
Scientists and journalists… a love hate relationship? Not necessarily. Scientists need journalists to explain their advances. And journalists need scientists… for the same thing! How to make them the perfect couple?