Cleveland Clinic is recognized as one of the world’s leading healthcare brands.
This session will explore the strategic public and media relations efforts that help form and sustain the organization’s global reputation. The Media & Public Relations team plays a important role in protecting and enhancing Cleveland Clinic’s brand while raising awareness of its exceptional care, innovative delivery model, groundbreaking medical advancements, institute-led expertise, research and education, community engagement, and economic contributions.
The session will showcase how the team promotes Cleveland Clinic stories and news across all platforms—including traditional media, digital, and social channels—to reach both consumer and professional healthcare audiences. The team’s work spans enterprise-wide communications strategy, message development, and media engagement.
This case study will provide a practical framework for healthcare institutions aiming to build or strengthen their communications strategies—rooted in empathy, clarity, and measurable results.
