Rosa Romà is President of 3Cat, Catalonia’s national public service media organisation. She is leading the transformation of Catalonia’s public media, accelerating its digital evolution, expanding its multi-platform strategy and strengthening its role as a trusted public service media organisation.
With a background in Advertising and Public Relations, a Master’s degree in Strategic Communication Planning and an Executive MBA from ESADE, Rosa has built her career around strategy, innovation and organisational transformation.
Prior to joining 3Cat, she served as Director of Innovation, Citizen Engagement and User Experience at the Catalan Health Service (CatSalut), where she led strategic transformation initiatives and played a key leadership role in Catalonia’s healthcare response during the COVID-19 pandemic. She also held senior leadership positions in public administration, including at Barcelona City Council, and previously worked in strategic consulting at global agencies including DDB and Ogilvy.
Today, Rosa Romà combines public leadership with a strong commitment to innovation and organisational transformation. Under her leadership, 3Cat is strengthening its public service mission, accelerating its digital transformation and expanding its international collaboration through its active participation in the European Broadcasting Union (EBU).
