Hospital beyond walls – New opportunities for digital communication with patients
Germán Gutiérrez will explore how care beyond hospital walls enabled by digital health technology is reshaping healthcare delivery, creating new opportunities for both health systems and patients. This session will highlight the key role of communication in ensuring...
Social Media: Where to Be or Not to Be
In today’s fragmented and fast-moving political and digital landscape, choosing where—and whether—to maintain a presence on social media has become a strategic decision for health institutions. Effective communication depends not only on reaching the right audience,...