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About the congress
Introducing an Inspirational Congress
The event is an international congress focusing on communication within the healthcare sector, organized by Vall d’Hebron University Hospital and supported by the European University Hospital Alliance (EUHA).
The congress will deal with subjects such as healthcare policy communication, the relationship between healthcare institutions and professionals with the media and journalists, the creation of new stories and narratives, fake news, the role of Artificial Intelligence in communication strategies, communication crises, and the role of patients in content dissemination.
The congress, to be held in the Pavelló Docent Conference Room, will span two days, with sessions, workshops, and networking opportunities.
Supported by
With collaboration of
Other collaborations
SCHEDULE
FINAL PROGRAMME
Day 1
Thursday 24th
October 2024
13:30-18:00 | Registration
13:30-14:30 | Welcome Cocktail
14:30-15:00 | Opening Ceremony
15:00-16:00 | TOPIC 1: Governmental Health Policies and Communication
16:00-17:00 | TOPIC 2: How large health institutions deal with media/journalists
17:00-17:30 | Coffee-break and networking
17:30-18:30 | TOPIC 3: Creating Interesting Health Stories
Day 2
Friday 25th
October 2024
08:30-17:00 | Registration
09:00-10:00 | TOPIC 4: Fake news in Health Communication
10:00-11:00 | TOPIC 5: How to face Communication Crisis
11:00-11:30 | Coffee-break and networking
11:30-12:30 | TOPIC 6: New Communication Strategies – AI
12:30-13:15 | TOPIC 7: Patient/Citizen role in Communication
13:15-14:30 | Lunch
14:30-15:30 | TOPIC 8: Patients and Communication Strategies
15:30-16:30 | TOPIC 9: What do journalists seek from doctors/researchers from large Health Institutions
16:30 | Closure
PROGRAMME details
TOPICS
Thursday 24th
October 2024
Topic 1: Governmental Health Policies and Communication
Administrations on European, national, regional and local levels have the responsibility and ambition to implement health policies in increasingly complex environments. Effective communication is key to success. How can they involve crucial actors and methods in the field of communication?
TOPIC 2: How large health institutions deal with media/journalists
The media are the mouthpiece for the progress achieved by health institutions. How can this relationship, not always simple, be improved?
TOPIC 3: Creating Interesting Health Stories
Imagination, risk, creativity… All of this in the service of creating the most interesting and impactful stories so that health messages reach the minds and hearts of citizens.
Friday 25th
October 2024
TOPIC 4: Fake news in Health Communication
Can bleach cure coronavirus? A medicine that promises to cure all cancers? As we already know, not all news is written with rigour. How can we help the public not to be fooled by false or exaggerated news?
TOPIC 5: How to face Communication Crisis
It never fails, the day always comes when a healthcare institution must face a communication crisis. Although it sounds like a cliché, a crisis can be an opportunity to demonstrate communication muscle and safeguard the recovery of the institution.
TOPIC 6: New Communication Strategies – AI
Artificial Intelligence promises to be a fundamental tool in many areas, including communication. How can we make artificial intelligence an ally to develop new and better communication strategies?
TOPIC 7: Patient/Citizen role in Communication
Patients are the best allies of health institutions and the media in explaining scientific milestones and reaching the hearts of the public. They give meaning to the work of scientists and journalists.
TOPIC 8: Patients and Communication Strategies
How patient foundations manage to communicate and design effective funding and crowdfunding strategies.
Topic 9: What do journalists seek from doctors/researchers from large Health Institutions
Scientists and journalists… a love hate relationship? Not necessarily. Scientists need journalists to explain their advances. And journalists need scientists… for the same thing! How to make them the perfect couple?
Featured Speakers
Meet Our Event Speakers
The event is open to healthcare professionals, researchers, educators, industry professionals, and anyone interested in the intersection of communication and healthcare. The organizers include the staff and administration of Vall d’Hebron Hospital, along with collaboration from academic institutions and industry partners. Notable speakers include leading researchers, clinicians, and experts in healthcare communication from around the world.
Thursday 24th
October 2024
Friday 25th
October 2024
FIND THE CONGRESS
LOCATION
All conferences will be placed in the
Conference Room of Vall d’Hebron University Hospital
at Pavelló Docent
If you want to get there by public transport, you can come by:
Subway
Line 3: Vall d’Hebron and Montbau stations
Line 5: Vall d’Hebron station
Bus
Lines: 19, 27, 60, 76, 119, 185, B19, H4, V15, V21, N4
Taxi
There is a taxi rank within the premises, 50 meters from the main entrance of the Hospital General. Consult the map of the hospital.
Bicycle
There is a Bicing stop in front of the hospital for accompanying persons.
THE OFFICIAL HOST
Vall d’Hebron Hospital Campus
We are constantly in touch with patients; our starting point is the challenges they present in our day-to-day work to continue to innovate and find new diagnostic methods and treatments. The talented team that has made us a leading institution allows us to work towards attracting excellence while training the best professionals in clinical practice.
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